Employer Branding


About the project

Kuhn Edelstahl, a family business with more than 350 employees, is also based in the Bergisches Land region of Germany. Since 1960, the company has been setting the standard in centrifugal casting by manufacturing ready-to-install and highly sophisticated stainless steel components for over 40 different industries. Custom-made solutions are no coincidence, but the result of highly developed manufacturing processes and reliable values. On the basis of compact employee workshops and in close coordination with the marketing department, an employer promise was established, which we transformed into an appealing employer branding campaign within the scope of recruiting specialists and executives. In order to attract new employees, we developed and designed various print, digital and live media. The result was a cross-media campaign with which Kuhn Edelstahl consistently and on an eye-to-eye level applies for potential new employees.