On today's menu: coffee, waffles and an image campaign

About the project

Within the scope of a brand workshop, we are positioning Volksbank im Bergischen Land with the guiding principle " Together we get closer", supported by the values of reliability, originality, localness and authenticity - close to the people and closely linked to their home region. The new brand DNA is also visible in the image campaign 2020. Typical local mountain motifs, such as the Wuppertal Schwebebahn (suspension railway) or the typical Bergische Kaffeetafel (coffee setting), are re-staged thanks to modern design elements and appeal to Volksbank's broad customer base. The only disadvantage: we cannot stop dreaming of freshly brewed coffee and heart wafers with rice pudding ...