Clear the stage for clever technology


About the project

We were able to launch a pretty smart project for our long-standing customer FARE: Short product videos put the FARE® umbrellas as well as the employees in a professional spotlight. The videos not only present the special highlights and material properties of the respective umbrellas, but also provide information about various possibilities for individualization - a practical all-round package for industrial customers and the trade. In the course of the production process, we have not only taken the conceptual design but also the implementation and editing of the videos into our own hands. Thanks to smart technology, the video series is based entirely on the smartphone - this is not only a cost- and timesaver but is in no way inferior to more elaborate film productions in terms of appearance.